Funsport Student Dashboard: Gamified Training Management
PRODUCT
Physical Education Mirror
◍ Gamification Design
ROLE
Product Design Intern
◍ Shipped
TEAM
PM (2), Engineers (5), Testing (2), Marketing (1), Sales (1)
TIMELINE
May 2023 - Aug 2023
THE FEATURE
Provide daily incentive for student training, and track performance progress.
During my internship, I worked on multiple features including the student dashboard for the goal to incentivize students to engage in kiosk training more frequently and track their progress.
BEFORE DESIGN
The Problem Space
We were designing not only for students, but also for school.
Funsport is an educational, interactive mirror for students to engage in physical training, record training data, and get personalized reports. Schools purchase the machine for shared use, and students own individual accounts saving personal information.
I was responsible for designing the student dashboard, where students see personal information linked to their account after they log in.
To deliver a successful feature, I need to understand the relationship between different stakeholders, and what they hope the product can do.
Key Stakeholders:
Therefore, the feature should provide a fun training experience for students, but also reach performance goals for schools.
The design criteria, subsequently, revolved around both user goals to have fun and intriguing experiences, and business goals to increase engagement and performance levels.
Design Criteria:
By listing core feature requirements, I came to define the core design challenge.
CHALLENGE 1
How might we reward progress, increase actions, and motivate users to come back?
I started by envisioning a badge system that assign badges when users accumulate required hours of training. There is also a progress bar that shows how far they are from gaining the next badge. Below the badge rewards are the performance reports.
After conception, I presented the idea internally to gather some feedback, prompting me to think more in depth about the system. What badges do we assign? How challenging is it to collect one badge? How do we combine badges with intended training types and frequencies?
With these questions, I explored a few different system options.
Badge System Exploration:
How do I determine which one works best for the users? Are tasks more useful or levels more useful? I couldn’t decide.
I conducted competitive analysis on duolingo and apple fitness…combining with our personae, I decided to focus on emotional and psychological guidance.
Personae-driven Badge System:
CHALLENGE 2
What makes badges attractive?
Another challenge in the design process arises from the sustainability of the badge system. The students may be attracted when it’s new. But will they still engage passionately after a year? With this question, I realized the longevity of the badge design is essential.
I started to envision the system in a year, and decided with PM we should explore adding themes for the badges to keep them fun and engaging.
Using one year as a timeframe, I explored different themes that update every month and make up the whole year. After exploration, I discussed the possibilities of the options with PM and UI to make sure they are fitting our fitness theme and are feasible enough to produce.
Measuring Option Fit and Feasibility:
To convince the product lead, I created a mockup visualizing the system concept using training footprint to travel to different countries.
CHALLENGE 3
How might we organize performance data to help students grow?
Finally, I needed to figure out the performance report section on the dashboard. The performance report need to be concise, on-point, but also detailedly relevant. I created several options and explored which aligns with students need and task flows.
Exploring Performance Report:
After speaking with our sales team, I determined that the dashboard should highlight program scores, which drive school exam performances.
Final Performance Report Solution:
FINAL FEATURE SOLUTION
A solution that drove monthly engagement rate by 6%, and promoted sales to school customers.
One tap to start a training, and see immediate feedback.
Get key performance scores and detailed reports.
Enjoy collecting travel themed badges every month.
Lessons learned.
Driving Growth Through Design.
This design project is strictly tied with the business strategy of Funsport.The goal is not only to improve user experience, but also increase growth. In this experience, I learned how to incorporate behavioral principles and gamification to realize engagement growth, and how to collaborate with cross-functional teams to measure reception and impacts.
Gamification and Collaborative Use
As my internship concludes, the development of this feature will keep going. Future development I proposed was to refine the detailed interactions in the badge map section, and envisioning collaborative training. For example, if student accounts can be interconnected to show comparative ranking, achievements, or cooperate to train together, more growth are expected.
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