The Problem
The Hypothesis
My Role
The Solution
Funsport is a large screen kiosk machine sold to school for interactive training sessions and AI generated training analysis. Students need to track their individual training progress and performance, and that is yet to realize on the embedded system. The dashboard needs to serve as a personal hub while uplifting student engagement in regular training.
Besides display of personal information, students will be incentivized by gamified mechanisms such as badges and visible rewards.
Product designer responsible for this feature in an agile team—collaborating with PM on product strategy, 3 developers, and 2 testing engineers. Note: the UI part was not completed by me and images shown in this case study is for demonstration purpose.
I designed the dashboard feature enabling setting goals and tasks, marking progress, and tracking performance. It realizes a 70% monthly active engagement (at 2 schools), and sales increase by 5%.
User Validation
Gamification Validation
Internal Testing—
Reward Structure
Internal Testing—
Badge Themes
Internal Testing—
Performance Analysis
Interviewing PM on user insights, I validated the hypothesis that students are incentivized by rewards and competition ideas previously held at schools.
Also, I validated relevant performance information students and schools need to see on the dashboard.
I conducted competitive analysis on how gamification mechanisms and elements are played out in habit-forming or exercise apps, validating the effectiveness of a reward system. Based on that, I further ideated the gamification system into badges, visible progress, and themed rewards.
Insight 1
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Break larger goals into smaller, actionable items.
Insight 2
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Incentivize users with different challenges.
Insight 3
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Use engaging and fun badges to attract users.
To realize maximum student engagement training, I came up with different structures of how students are rewarded on their engagement. Comparing formats in monthly, weekly, goals, and tasks with the team, I selected one best aligned with school schedules—monthly goals and weekly tasks, to ensure students reach an ideal training amount each week/month.
To make sure the badges have lasting attractiveness throughout several semester and school years, I ideated different themes of the badges to make the collection process a constant fun. I compared different themes of badges on attractiveness and feasibility with the UI and dev team, and decided on a travel theme that could fit our training topic and sustainable to create technically.
As for the performance analysis section, I mostly compared flows and content display, eventually landing on an structure that are efficient and usable.
Solution—Task Structure
🏆 70% of students gain 2 badges or more every month
Solution—Reward System
🏆 Students can collect different badges in semesters
Solution—Performance Analysis
🌟 Usability Evaluation—Task Completions 85%+
The final solution uses the structure of monthly goals + weekly tasks, successfully pushing a high engagement monthly engagement rates.
Provide themed and different badges throughout school years, consistently attracting student engagement in training and badge collection.
Students and instructors are able to see key performance data highlight, and clicking detail to see detailed performance analysis breakdowns.
Challenges—
Key Statistics Highlights
Challenges—
Section Tab Switches
One version of the dashboard before shipment contained key statistics, intended to incentivize students by ranking and number accumulation. This section was ultimately abandoned because of an overlapping function of both progress and performance, and not most effective concluded by group discussion.
One version before final shipment used switch tabs in data selection, but was correlated with low discoverability and high interaction costs. It was ultimately replaced by a new page detail flow.
Sales Impact
Customer Impact
Sales increased by 5% by the enablement of personalized tracking.
Customer give out good reviews reported by sales team and customer conversations.
— “Students really enjoy the badges setup and they run to the machine everyday to participate.“ (BJ Middle School, 9th grade teacher)
— “The performance page is really helpful to track their progress.“ (SFLS, 8th grade teacher)
Key Lesson Learned
Rapidly validate design decisions in short shipment schedule:
During this project, I was facing an extremely short shipment schedule: from concept to shipment takes 2 weeks. What’s more, I did not have much direct access to customers and users. Despite the challenges, my design achieved great results. This process taught me to make key hypothesis, validate through desktop research and internal team testing.
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